Hi, I’m John Peters, Managing Director of Strategic Partnership Advisors. I’ve used strategic partnerships in the startups I’ve built and sold, and in every executive position I’ve held. At right, I show just a few of my successful strategic partnerships AND their results. We can do the same for you. Contact Us to set up a free, 30-minute consultation to find out what we can do for you.
Many people at many companies SAY they know about strategic partnerships. We prefer to let RESULTS speak for themselves.
For: Rand McNally
Partnership with: USA Today & Travel Channel
Project: Best of the Road
Project Challenge: How do you get other people to talk about a 156-year-old brand again and do it on a tight budget.
The Solution: Create a strategic partnership with two of the most well-known brands in media. Create a promotion plan for a nation-wide contest and road rally to find the best small towns in America. Create a two-part promotion where 700+ small towns across America participated to compete, and dozens of videographer teams competed to drive across the USA to judge the towns.
We signed various sponsorships to help pay for everything; Honda gave us all the cars, Choice Hotels accommodated gave us the hotel accommodations around the USA, and Fleetwood RVs loaned us a beautiful, $500,000 RV, so our hosts and main video team could drive from one side of the country to the other and document the event.
The result? Over 1 BILLION media impressions in 6 months, all talking about Rand McNally. Mission accomplished.
This is where I explain project #2.
A sampling of the companies with whom our team members have done strategic partnership deals.
John’s ability think of how a particular partnership could work for an organization, and then actually
get it done, is very impressive.