This is a post about success. You know – the feeling you’ll have once the strategic partnership results are evaluated and you realize you met and surpassed the goals you had set out at the beginning of the project. More….. More……

The first mistake people make when thinking about strategic partnerships is they pair with the wrong partner. Sure, you want to shoot for the moon and partner with the biggest and the best, but that might not always be the right move. The “biggest and the best” might sign a deal with you, but then be completely disinterested in making the partnership really work. Put simply, you have to partner with the right company – the one that is just as interested in you are in obtaining mutually beneficial results.

Speed is critical. Timing is everything. You’ve heard these words of wisdom before. However, this post is about moving at the right speed and picking the right partner. Read on for more…….